Giving a traditional product a contemporary expression.
Identity & Expression
Content & Communication
Bhaktinandan produces wooden cold-pressed oils using traditional extraction methods. Consumers are increasingly interested in where their food comes from and how it is made. At the same time, shelves have become crowded with brands making similar claims. Authenticity alone is no longer enough. It has to be communicated.
CONTEXT
The brand needed an identity and packaging system capable of expressing quality, trust, and tradition without appearing outdated.
We redesigned the identity, labels, and supporting brand materials around the ideas of purity, simplicity, and authenticity. The visual language was contemporary while remaining rooted in the product's heritage.
The rebrand created a more cohesive and premium brand presence across packaging and communication materials.
